Cultural history Bordeaux, Clermont-Ferrand, Rennes and Strasbourg, France
France’s Four-City Werewolf Hunt: Folklore Meets Family Pack
In 2024, Netflix paired Family Pack with four French city events, giving regional legends a part in a very modern werewolf game.
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A werewolf game was leaving the table and walking into four cities.
On September 23, 2024, Netflix France announced immersive events for Bordeaux, Clermont-Ferrand, Rennes and Strasbourg. Planned for October 19–20, the hunts would draw on different regional legends while promoting Loups-Garous, released in English as Family Pack.
The campaign paired Bordeaux with the Lébérou, Clermont-Ferrand with the Beast of Gévaudan, Rennes with the Bugul-Noz and Strasbourg with the wolf of the Vosges. These were the organizers’ chosen associations under a werewolf theme; the announcement is a record of a promotional event, rather than an authority that makes every regional creature the same kind of shapeshifter.
François Uzan directed the film, inspired by the social-deduction game Les Loups-Garous de Thiercelieux, created by Philippe des Pallières and Hervé Marly. Netflix announced its release for October 23 and a Strasbourg appearance by cast members during the preceding event weekend.
The interesting move was geographical. Around a table, the dangerous person might be sitting beside you. Move that suspicion into a city and the setting changes: a familiar route becomes a trail of clues, and a regional name acquires a part in the game.
A single werewolf label can flatten a rich bestiary. A local legend can also give an otherwise interchangeable promotion a place to belong. The four-city campaign sits at that meeting point, where older names become invitations to play again.
Source
Original thematic illustration; not a photograph of the Netflix events or artwork from the game.
